Woodford Reserve
Strategy, Experiential, Influencer, Design & PR.
A brand new property & experiences with style, substance and a whole lot of flavour.
We've been working with luxury Whiskey brand Woodford Reserve on two immersive screenings where film, food and whiskey-based cocktails come together to create a multi-sensory event that we have called 'A Cinematic Spectacle for the Senses'.
“We (Brown-Forman) have been thoroughly impressed with what the eff team has been able to deliver. It was a first for Woodford Reserve to do a ticketed event and anything on this scale. From the ideation to creative to execution it was faultless, and was a pleasure to work with elevenfiftyfive.”
WHY
Publicis Media, on behalf of Woodford Reserve, briefed us to drive innovation within their partnership plan and to provide a Sensorial Experience whilst reaching as much of their audience as possible. The solution needed to stand out and be something with genuine substance and style to engage a target audience of 25-44 high income consumers.
WHAT
Our solution was to create “A Cinematic Spectacle for the Senses”.
A series of immersive screenings where film, food and whiskey-based cocktails come together to create a multi-sensory event.
Within these experiences, guests were immersed in the twists and turns our chosen films, with a multi-course menu of small plates and cocktails surprising guests at different moments throughout the film to further bring the scenes to life.
A Cinematic Spectacle for the Senses launched in London at Curzon Hoxton, with an early preview screening of The Menu, starring Anya Taylor-Joy, Ralph Fiennes and Nicholas Hoult. The film will played alongside a perfectly paired tasting menu of small plates from the Soho-based American dining concept Rita’s, and whiskey-based cocktails developed by Woodford Reserve’s very own mixologists.
Next, A Cinematic Spectacle for the Senses traveled to Manchester to Ducie Street Warehouse’s Mini Cini for three intimate screenings of this year’s most talked about film, Everything Everywhere All At Once starring Michelle Yeoh, Stephanie Hsu and Jamie Lee Curtis. As well as cocktails by Woodford Reserve, guests will also be served culinary delights by TĀTĀ Eatery, a London-based food consultancy known for its innovative Asian fusion cuisine and originally famous for inventing ‘ricewiches’.
The goal was to be genuinely appealing to our target audience and to deliver something worth sharing.
Tickets were priced at £40 and all experiences sold out.
Earned PR exceeded expectations creating a national talking point across lifestyle, F&B, culture & ents.
Experiential.
PR & Influencer engagement.
Partnerships with Disney (The Menu) and A24 (Everything Everywhere All At Once)
Bespoke creative was developed to create a consistent and engaging look and feel to the both experiences. Versatile designs were carried through adverts, digital, social, in experience and were even used to create some stunning clothing.
IMPACT
Two sell-out experiences.
Covered 29x across local and national press outlets.
Delivering 43.3M in OTS from publicity.
Reaching over 143k through influencer marketing.
