WHY

To bring audiences together to showcase AA brand values.

Films including Guardians of the Galaxy, Baby Driver and Le Mans ’66 were projected onto three backlit LED screens, with food and drink from local vendors delivered to the audience in their cars.

WHAT

Production of the AA’s AA Getaway Vol 1:The Drive In outdoor cinema events.

Showing six film screenings from Bicester Heritage Airfield in Oxfordshire and Elvington Airfield in York.

IMPACT

Space for over 5,000 guests.
Phenomenal customer feedback (4.7* out of 5*), with 97% of people saying they would recommend the event to a friend.
The event had great press pick up with a reach of 13.4m.