Altitude
Creative, Strategy, Experiential, Influencer & PR.
A campaign on MASSIVE our channels driving young audiences to purchase tickets to MASSIVE preview screenings and raise awareness of ROCKS’ theatrical release.
WHY
A collaboration with MASSIVE that amplified ROCKS to young audiences around the UK. MASSIVE supported ROCKS in the lead up to its theatrical release, with exclusive previews giving young audiences an early chance to watch the film and generate word of mouth.
Engage young people in the themes surrounding ROCKS by creating striking assets and content.
WHAT
5 preview screenings nationwide.
Curated pre-show to play out ahead of previews in cinemas.
We teamed up with Studio Moross to create a bespoke MASSIVE x ROCKS asset suite that captured the spirit of film.
Full marketing takeover on social media, email, whatsapp + PR multi-channel media spend - targeted at 16-24s.
Editorial consent on the MASSIVE website.
New trailer announcement.
“Rocks, Paper, Scissors” interview with Bukky Bakray & Kosar Ali
IMPACT
Sold out screenings in 4/5 venues. 449 free tickets claimed | 182 attendees | 81% occupancy.
Total reach: 944K Total impressions: 1.61M
Online reach: 347K Online impressions: 872K
Radio impacts: 762K
Video plays: 270K
Email reads: 3,460
Website visits: 2,394
MASSIVE cinema audience rated 4.9* out of 5* overall