DONNIE DARKO : Watch Party
Strategy, Creative & Experiential (online)
An ourscreen Watch Party to celebrate one of our favourite classic films DONNIE DARKO.
Via our ourscreen channels we surprised twitter with a Watch Party celebrating the cult classic Donnie Darko. Anyone could join in alongside director Richard Kelly live from his home in LA. Those without the film were pointed towards a discounted AppleTV rental for the night.
We created ourscreen in 2014 as the worlds first crowd-sourced-cinema platform. During COVID lockdowns we pivoted and re-launched as a uniqie Virtual Cinema. A bespoke streaming platform for large scale co-viewing events, online.
116k impressions from the ourscreen Twitter account.
666 mentions of the #DonnieDarkoLive hashtag.
More than 21k engagements on #DonnieDarkoLive content .
259k reached on Facebook pre-event, with over 5.5k registered to virtually ‘attend’ .