Penguin
Partnerships
Promotion for the newest novel in the Jack Reacher series.
WHY
To promote the release of Lee Child’s new book The Sentinel in a creative manner during a national lockdown.
WHAT
To celebrate the hardback release of The Sentinel, Everyman offered customers a chance to win one of 50 signed copies of the book. While cinemas were closed due to COVID-19, The Screen on the Green had a clear message: Stay Home, Read a Book.
The Sentinel was showcased across the Everyman website for 3 weeks. A co-branded CTA invited visitors to enter a competition to win a signed copy of The Sentinel and email marketing was sent to the Everyman audience.
Promoted posts on Everyman’s Facebook, Instagram & Twitter directed the audience towards the The Sentinel competition.
IMPACT
Author Ian Rankin (174.5k followers) retweeted a picture of The Screen on the Green readograph: ’Lovely piece of marketing - so clever.’
A solus email was sent to the Everyman audience. 5.67k readers clicked on the CTA directing them towards the competition.
135k+ footfall over a 3 week period.
1,155,849 reached via website advertising.