Screening, Experiential, Influencer, Design, Publicity.

A premiere and after party in the heart of Brixton celebrating the launch of Channel 4’s new TV Show Queenie.

WHY

Our Brief from Channel 4 was to create a launch party event for their new TV Show Queenie, generating hype and awareness around the show and embodying all things South London with a focus on Black British and Caribbean culture.

WHAT

We hosted an exciting launch party event in Brixton which included a screening of Queenie at Ritzy Cinema and an after party at Pop Brixton.

Guests were fully immersed in the show from the branding, set design, interactive elements, Brixton tour, jamaican food & drinks and music. The event generated lots of buzz around the show’s release and shared widely via socials by the cast, crew, influencers and guests.

IMPACT

194 Attendees
130+ Social Posts
7M+ Story Impressions