Screening, Experiential, Influencer, Design, Publicity, Digital Advertising.

Launch of Cadbury’s DairyMilk &More with digital advertising, influencer activity, nationwide screening experiences and multiple movie partnerships.

WHY

Dairy Milk is traditionally seen as an Everyday Treat. Our brief was to help launch the new range and to establish &More as distinctively different. Dairy Milk & More is to be enjoyed at moments when people can switch off and relax. With &More Cadbury’s wanted to be in and around these unwind moments/occasions.

Our solution was to take them to the movies!.

WHAT

We created and managed the Cinema &More experience partnering with Cineworld across the UK. We offered guests an an unmissable movie with a delicious full-size product sample of the new Dairy Milk &More bar. The perfect indulgent way to switch off and relax.

To raise awareness and create engagement we built and launched a bespoke Cinema &More website. Simultaneous we build and launched advertising activity across Paid Social (Meta) and recruited Influencers to share content on Tik Tok to drive large scale awareness and site traffic.

Booking links took guests straight to the ticketing website, while each screening experience including sampling and a full brand take over.

All combining to deliver a highly successful brand launch and a seamless end to end experience at scale.