Jameson Irish Whiskey

Global strategy, Creative, Experiential, Insights, Content creation.

Long term project with Jameson Irish Whiskey operating as their global film agency. We consulted on and devised strategy, which is rolled out worldwide.

We were involved across their key film campaigns, partnerships and outreach to the film industry, acting as the bridge between the brand and the film community internationally. Our role also includes content creation, production and event curation.

A large part of our work focused on Jameson First Shot which was an annual, global short film competition created to give up-and-coming filmmakers their first shot in the industry. Each year, the competition gives three writer/directors the opportunity to write for and direct major acting talent in a short film, fully funded by Jameson and supported by Dana Brunetti. Acting talent from previous years has included Dominic West, Maggie Gyllenhaal, Adrien Brody, Willem Dafoe and Uma Thurman.

As well as working on the strategy and project management for Jameson First Shot, we also produced all of the film and print content for the project.

In addition, we co-produce the Jameson First Shot Weekender; an annual film-making festival in Los Angeles. For up-and-coming filmmakers, the festival hosts expert film panels and hands-on workshops.