Tesco
Screening, Experiential.
Christmas screenings for Tesco in 98 cinemas, complete with cinema take over and sampling.
WHY
Our brief from Tesco was create a rewarding experience for high value Tesco clubcard members around the festive season as part of their wider “become more Christmas” campaign.
WHAT
We created Tesco a “Tesco Christmas Movie Nights” experience for their HVC. Tesco took over 98 Cineworld locations across the UK Screening 3 classic Christmas films (The Holiday, The Polar Express and The Muppet Christmas Carol) and one new release on the opening weekend (Wonka) across 4 weekends during the lead up to Christmas.
Tesco took over the Cineworld sites with their branding before and after the events and showcased their Christmas AD during the events.
“eff are a great team of hard working individuals! Very helpful, accommodating and their knowledge of the cinema industry is fantastic!”
IMPACT
Hosted 30,322 guests across 4 weekends
58k Unique Website Visitors
211k Total Website Page views
456,000 added value digital signage reach