Tesco

 

Screening, Experiential.

Christmas screenings for Tesco in 98 cinemas, complete with cinema take over and sampling.

WHY

Our brief from Tesco was create a rewarding experience for high value Tesco clubcard members around the festive season as part of their wider “become more Christmas” campaign.

WHAT

We created Tesco a “Tesco Christmas Movie Nights” experience for their HVC. Tesco took over 98 Cineworld locations across the UK Screening 3 classic Christmas films (The Holiday, The Polar Express and The Muppet Christmas Carol) and one new release on the opening weekend (Wonka) across 4 weekends during the lead up to Christmas.

Tesco took over the Cineworld sites with their branding before and after the events and showcased their Christmas AD during the events.

IMPACT 

  • Hosted 30,322 guests across 4 weekends

  • 58k Unique Website Visitors

  • 211k Total Website Page views

  • 456,000 added value digital signage reach

 
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