Screening, Experiential, Curation, Influencer Activity, Design, Digital Advertising.

A star studded premiere launch party and two week film festival within The Cinema at Selfridges.

WHY

Our brief from Campari was to bring their partnership with Selfridges to life while also incorporating the brands global partnership with the Cannes Film Festival.

WHAT

Kicking off the partnership with Selfridges, we hosted a Campari star-studded premiere launch party alongside a screening of Furiosa: A Mad Max Saga at the exclusive Cinema at Selfridges to launch the two week takeover.

With key media, celebs and influencers in attendance, guests were treated to free flowing Campari cocktails and canapés all evening ahead of a screening of the Cannes premiering blockbuster.

During the evening 3x screenings of Furiosa: A Mad Max Saga were introduced by BBC film journalist, Rhianna Dhillon.

We commissioned the full set design and set dressing of The Cinema at Selfridges from street entrance to screen, as well as FOH, bar staff & hosts.

This included: Campari red illumination throughout, Selfridges Duke St window dressing, 3-D Campari illuminated photowall, ‘red room moment’ with Cannes landscape loop, bar vinyl branding, digital screens, print assets including invites, menus, popcorn boxes & instant photo sleeves, and incorporation of existing POS assets including. giant Cannes Campari bottles, cushions, menu holders and coasters.

Following the launch event the partnership continued with a two week exclusive takeover at the cinema. Campari branding remained installed across The Cinema at Selfridges for the remaining two-weeks

Guests were able to enjoy an exciting, curated film schedule of Cannes-favourite films and new releases that ran at The Cinema at Selfridges for two weeks. Tickets cost £25 and included two complimentary Campari cocktails and popcorn to enjoy throughout the screening

IMPACT

Premiere launch experience + 13 film festival screenings.
1.9m Talent Following.
1.5m Publicity Coverage.