Made of Stone – World Premiere
May 2013
World premiere for The Stone Roses: Made of Stone.
Why
Generate awareness for the film with a world premiere in Manchester.
What
World Premiere + Q&A at Victoria Warehouse in Manchester with the band, broadcast in to 200+ cinemas UK nationwide. After party with DJ A Guy Gerald. All supported by Stella Artois and Virgin Media.
Impact
3 live shows over 2 days with 4,500 guests.
Est. exposure 158million+
Biggest box office opening for a Shane Meadows film.
“Thanks to the success of the premiere event, Made of Stone
represents the biggest ever opening for a Shane Meadows film.”
– Charles Gant, The Guardian
Winner of Screen International Premiere 2013.