Evil Dead
April 2013
Experiential cinema take-over of The Ritzy, Brixton, London for media and fans.
Why
Create an experiential launch & press photo call for the film to generate awareness.
What
Full cinema take-over of The Ritzy, Brixton including a unique “Evil Dead Shed” consumer experience, preview screenings for fans & media and a special Picturehouse podcast with the cast & crew.
Impact
Est. exposure 2million
UK box office £2.8million