Studio Canal
Creative, Strategy, Experiential, Influencer & PR.
A campaign across our MASSIVE channels to raise awareness of Saint Maud’s theatrical release.
WHY
A collaboration with MASSIVE that amplified Saint Maud to young audiences around the UK. MASSIVE supported Saint Maud in the lead up to its theatrical release, with exclusive previews giving young audiences an early chance to watch the film and generate word of mouth.
WHAT
Preview screenings nationwide.
Curated pre-show to play out ahead of previews in cinemas.
Bespoke MASSIVE x Saint Maud asset suite that was cohesive with the aesthetic of the film.
Full marketing takeover on social media, email, whatsapp + PR multi-channel media spend - targeted at 16-24s.
Collaborations with artists & influencers such as Charity Kase and Demii Whiffin.
Bespoke merchandise design, production and distribution – including an exclusive collaboration with La Boca to create limited edition prayer candles with artwork inspired by the film.
IMPACT
158 tickets purchased | 197 available seats | 80% occupancy.
Social reach: 1.02M
Social Impressions: 1.98M
Video Plays: 1.29M
Engagements: 102K
Organic reach: 10K
Influencer reach: 57K
Publicity OTS: 1.86M
Email Reads: 2,446
Website Visits: 5,093