Studio Canal

 

Creative, Strategy, Experiential, Influencer & PR.

A campaign across our MASSIVE channels to raise awareness of Saint Maud’s theatrical release.

WHY

A collaboration with MASSIVE that amplified Saint Maud to young audiences around the UK. MASSIVE supported Saint Maud in the lead up to its theatrical release, with exclusive previews giving young audiences an early chance to watch the film and generate word of mouth.

WHAT

  • Preview screenings nationwide.

  • Curated pre-show to play out ahead of previews in cinemas.

  • Bespoke MASSIVE x Saint Maud asset suite that was cohesive with the aesthetic of the film.

  • Full marketing takeover on social media, email, whatsapp + PR multi-channel media spend - targeted at 16-24s.

  • Collaborations with artists & influencers such as Charity Kase and Demii Whiffin.

  • Bespoke merchandise design, production and distribution – including an exclusive collaboration with La Boca to create limited edition prayer candles with artwork inspired by the film.

IMPACT 

  • 158 tickets purchased | 197 available seats | 80% occupancy.

  • Social reach: 1.02M

  • Social Impressions: 1.98M

  • Video Plays: 1.29M

  • Engagements: 102K

  • Organic reach: 10K

  • Influencer reach: 57K

  • Publicity OTS: 1.86M

  • Email Reads: 2,446

  • Website Visits: 5,093

 
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