E4

Strategy, Partnerships, Experiential & Creative.

Why

Help E4 reward and grow their audience, introduce students to their local Picturehouse Cinema and create targeted word of mouth campaigns for distributors around their latest film releases.

What

A nationwide film club designed to offer students the chance to attend free preview screenings every month at all Picturehouse Cinemas across the UK. Supported with a nationwide marketing activity each month including a TV campaign on the E4 channel.

Impact 

 Reached 80% of 16-24s in the UK on a monthly basis and has had a lifetime membership of 300k+ students.

Slackers Club ran successfully for ten years.