Vertigo

 

Creative, Strategy, Experiential, Influencer & PR.

A creative campaign across our MASSIVE channels that aimed to drive young audiences to exclusive preview screenings of Censor via influencer engagement, paid ads, organic activity & PR.

WHY

To engage youth audiences across the UK and drive to cinema.

WHAT

Endorsement and campaign from MASSIVE to support Censor in the lead up to its theatrical release, including exclusive director Q&A previews.

  • Nationwide preview screenings including live director Q&A’s/introductions.

  • Curated pre-show to play out ahead of previews in cinemas in collaboration with Minute Shorts.

  • Bespoke assets & Targeted adverts.

  • Full marketing takeover on MASSIVE social media, database, whatsapp + PR - targeted at 16-24s.

  • Collaborations with artists & influencers including Girls On Tops & BIFA.

IMPACT 

  • 2m+ (REACH/OTS)

  • 88% would recommend the experience to a friend.

  • MASSIVE introduced the film to 31% of ticket holders.

  • 31% were not planning on seeing CENSOR before hearing about the MASSIVE screenings.

  • 100% would recommend the film to a friend.

 
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