Paramount

 

Creative, Strategy, Experiential (online).

Campaign and online events via our MASSIVE channels to support the at home release of Blue Story.

MASSIVE Cinema Shutdown supported the VOD release of Blue Story with a week long social media and broadcast campaign backed by Capital XTRA.

We finished off the week with a Blue Story Watch Party & After Party on Instagram Live. Director Rapman and cast including Micheal Ward & Stephen Odubola, were interviewed live throughout the film, while the audience watched along with them. The Watch Party & After Party was hosted by Capital XTRA’s Robert Bruce. The week-long campaign encouraged the young MASSIVE audience to watch Blue Story at home during lockdown.

“I watched the [IG Live] from the beginning. Everyone has made me laugh and it’s good to see everyone… Big up to the MASSIVE crew for running it and to Capital EXTRA for pushing it.”

– Rapman, Blue Story director.

Check out massive-cinema.com for the latest news and events.

MASSIVE Blue Story social campaign (week):

  • Total impressions: 874k

  • Total reach: 627k

  • Engagements: 103k

  • Video plays: 691k

Instagram Live Event:

  • Total viewership: 8.8k

  • After Party rewatches to date: 6.1k

  • Capital XTRA media partnership: Broadcast reach - 676k

Rakuten giveaway partnership: 50 codes redeemed to watch Blue Story on Rakuten

Coverage from: Time Out, GUAP, LINK UP TV & talent social media accounts

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