Jameson x Picturehouse Cinemas

2013 - 2016

Brand awareness and sampling campaign for Jameson with Picturehouse Cinemas.

Why

Make Jameson, Ginger & Lime the staple alternative to a pint of lager for Jameson's target audience.

What

We connected Jameson to Picturehouse Cinemas and designed a three-year campaign to fundamentally tie sampling to the cinema experience. This included special one-off events, film festivals, opening weekends, and film previews as well as sampling for Picturehouse members. The campaign also encompassed comms across all Picturehouse digital and social channels, on-screen and bar branding.

Impact 

Across the three year campaign, over 150,000 samples were delivered plus a Jameson sales uplift of over 200% across the Picturehouse estate with brand awareness increased significantly.

"Their film world understanding, insights and network are second to none. However, what really sets them apart is how they build mutually beneficial partnerships." – Gin Trewhella, Head of Marketing - ‎Pernod Ricard