BFI Thriller

September 2017

Strategy and teaser campaign to promote the BFI’s Thriller Season.

Why

Create an engaging teaser strategy to raise awareness of the Thriller season amongst 23-28 year olds with an interest in film.

What

Devised a creative strategy called ‘Who Can Your Trust?’ themed to the season and activated that digitally via creation of a fake company ‘The Trust Institute’, where our audience were encouraged to take ‘The Trust Test’.

Impact 

Est. exposure 2.5million and 25% of web visitors took ‘The Trust Test’