Green & Black’s
2019
A partnership between Green & Black's and Everyman Cinemas, helping the nation to unwind with an unmatched combination of chocolate and movies.
Why
Green & Black’s were looking to trial and drive awareness their new Velvet Fruit Edition product. Partnering with Everyman cinemas offered an unmissable chance to communicate to their target audience and create a moment in which they could unwind.
What
Headline Sponsor Green & Blacks were visible across the Everyman estate for the whole of 2019. Cinema-goers enjoyed complimentary G&B chocolate with every hot drink, plus Members and event guests had the chance to experience extra treats.
Impact
Reach of over 2.5m ABC1 25+ individuals through Everyman channels, plus many more through major UK supermarkets and G&B channels.