Shiseido

 

September 2019

A partnership to raise awareness of Japanese cosmetic brand Shiseido in the UK through a unique cinema experience at Everyman.

 

Why

To increase brand awareness of Shiseido, encourage sampling of their latest products and drive footfall to stores.

 

What

Brunch screenings of Downton Abbey at Everyman Cinemas. Starting with a glass of prosecco, guests were offered an exclusive first-look at Shiseido's self-refreshing foundation Synchro Skin and a chance to find their perfect shade, finishing their morning with a screening of the highly-anticipated Downton Abbey.

 

Impact 

Supported by Everyman channels, the campaign reached an estimated 3 million people.


 
 
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