Amazon Student x ourscreen

May 2017

Partnership to raise awareness of Amazon Student memberships by offering students the chance to watch new films and TV shows as part of a great cinema experience.

Why

To allow existing and prospective Amazon Student members to watch new films and TV series in the cinema - a destination students often consider a treat - delivering new members and developing loyalty with existing members.

What

Free student screenings of an anticipated new release (Baywatch), a cult classic (Pulp Fiction) and a recent award-winner (Moonlight) at three landmark London cinemas – Curzon Bloomsbury, The Rio in Dalston and Genesis Cinema. Attendees were invited to sign up for 50% off Amazon Student and chat to an Amazon Student ambassador about the benefits of the membership.

Impact 

Attracted more than 10k website visits from London-based students, and over 1,400 cinema admissions.