This is England '90
August 2015
Experiential launch party for fans, cast & crew at Phonica Records, Soho, London.
Why
Create a special cast & crew event to celebrate the final chapter of this landmark series.
What
A 90’s Madchester themed party & preview of the first episode for fans, cast & crew with Phonica DJ’s at The Vinyl Factory in Soho.
Impact
Est. exposure 8million+
UK box office £14million
"What an absolutely brilliant launch!! All the elements were totally spot on, from the food to the music to the tatts and photos - and of course the screening itself. A great success!" – Lyndsey Honour Drama, Film and Acquisitions, at C4