25 national preview screenings and a stunning mural of one of the most essential pieces of cinema we’ve seen in quite a while. With the support of the BFI & The National Lottery we created MASSIVE to give young audiences a new way of watching the most hyped British films of the year in the cinema with their friends. See more about the campaign here.

“Loved the pre-show with the music videos that were shown - especially the Lava La Rue one! Awesome that you give space to up-and-coming musicians like that.”

Why

Exclusive preview screenings and a mural in London to raise awareness of the release of Queen & Slim.

What

Collaborating with MASSIVE, we created a large scale mixed media mural in the heart of Shoreditch on Ebor Street. The iconic location was live for 2 weeks and used as a backdrop for a photocall with Queen & Slim stars – Jodie Turner-Smith and Daniel Kaluuya.

Screenings were held in: Bristol / London / Nottingham / Edinburgh / Leeds /Manchester / Brighton / Reading / Glasgow / Liverpool / Falmouth / Birmingham / Cardiff / Newcastle / Sheffield / Portsmouth / Plymouth / Swansea / Belfast / Norwich / Bolton / Hull / Aberdeen

Pre-show included Lava La Rue / FKA Twigs / Free the Work.

Impact

600k+ footfall over a 2 week period – based on nearest traffic counts and nearest station entry/exit figures.
1.3m reach generated through Instagram, Whatsapp, email, and a promotional partnership with EE.
4,300 tickets claimed.
The event was rated 4.7 out of 5 by attendees.