M&M's
Experiential (online), Strategy, Creative & Partnerships.
A fully integrated campaign in partnership with ourscreen’s Virtual Cinema that aligns and strengthens M&'M’s association in the streaming space.
WHY
Strengthen M&M’s association with streaming by offering unique value to our audience whilst they are restricted and unable to meet up with friends to view content together.
We wanted to create a regular moment of shared joy which users can share with family & friends, centred around shared screen time on a virtual platform.
WHAT
2 complimentary screenings of family favourite, feel good films – Alan Partridge: Alpha Papa and Eddie The Eagle.
Complete takeover of ourscreen’s Virtual Cinema platform.
Curated exclusive content and conversation with film & entertainment talent such as Edith Bowman, Dexter Fletcher & Eddie ‘The Eagle’ Edwards.
Custom pre-show reels.
Bespoke asset suite created for the campaign in collaboration with Studio Moross.
The Virtual Cinema by ourscreen platform allowed fans to interact with talent whilst the movie was playing.
Collaborated with influencers such as Olympic snowboarder, Jenny Jones, to promote screenings.
Full marketing takeover on social media, email + PR multi-channel media spend
IMPACT
Publicity campaign total reach: 4,737,000
Talent reach: 272,000
Influencer total reach: 650,000
Total campaign reach: 10,362,426
Organic reach: 1,037,375
Total impressions: 17,300,000