Adam Buxton’s Bike Powered BUG

July 2016

A bike-powered performance of Adam Buxton's BUG for Lipton Ice Tea's campaign 'Extend Your Weekend'.

Why

Generate brand awareness for Lipton Iced Tea as part of their summer morning events campaign 'Extend Your Weekend'.

What

Combining music, comedy and film - we created the very first bike-powered BUG with Adam Buxton live at The Truman Brewery. Kicking off at 7am, we invited commuters to start the day off with a bang. Breakfast was provided by 26 Grains to keep energy levels up!