Design, Experiences, Content & Publicity.

Driving anticipation and awareness for the UK theatrical release of Triangle Of Sadness.

WHY

Our brief was to amplify awareness of Triangle of Sadness to young audiences across the UK, generating hype and ticket sales for film and its UK theatrical release.

WHAT

Our solution was to position the film as witty and stylish, with clear hooks for youth audiences.

This included a publicity stunt, unique merchandise and a collaberation with MASSIVE.

Publicity stunt was with the artist Sports Banger (Followers 56.6k) to create a bespoke piece for the London Film Festival premiere. A moment that was shared via their social media accounts, including 3x IG grid posts & stories which gained comments & likes from their engaged audience.

The merchandise we designed and produced was exclusive Triangle of Sadness sick bags and business cards based to be given out at the LFF premiere & selected screenings, based on the original NEON design.

Key elements included :

Co-branded MASSIVE x Triangle of Sadness asset suite.
Full marketing takeover of social media, email and website.
Multi-channel media spend – targeted at 16-30s.
LFF publicity stunt in partnership with Sportsbanger.
Special preview screening in London at Curzon Hoxton.
Curated short film spotlighted on socials in partnership with Minute Shorts.
Editorial coverage on Storyboard.
MASSIVE Pass promotion for young audiences at 15x Curzon cinemas.

‘Great way to introduce local cinema I didn’t know existed’ (Curzon Aldgate)

IMPACT

Organic Reach: 74,595
Organic IMPRESSIONS: 78,930
Stunt OTS: 56,000
Paid REACH: 844,292
Paid IMPRESSIONS: 2,065,895