Co-op

 

Experiential (online) & Partnerships.

Exclusive screenings for Co-op employees as part of their Uplift Festival in partnership with ourscreen’s Virtual Cinema.

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WHY

As part of Co-op’s Uplift Festival 2021 (a huge virtual well-being festival), they offered their 65,000 colleagues across the UK, and their families, the chance to enjoy screening parties for Early Man and Eddie The Eagle, together with talent.

WHAT

  • Screenings of Early Man and Eddie The Eagle with talent appearances from Dave Berry, John Thomson and Eddie ‘The Eagle’ Edwards.

  • Via ourscreen’s Virtual Cinema platform, viewers were able to watch the films together and join in the conversation with talent using the unique Live Chat.

 

“Feels like I've had a great night out, and I've not even left the house!”

 
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