Co-op
Experiential (online) & Partnerships.
Exclusive screenings for Co-op employees as part of their Uplift Festival in partnership with ourscreen’s Virtual Cinema.
WHY
As part of Co-op’s Uplift Festival 2021 (a huge virtual well-being festival), they offered their 65,000 colleagues across the UK, and their families, the chance to enjoy screening parties for Early Man and Eddie The Eagle, together with talent.
WHAT
Screenings of Early Man and Eddie The Eagle with talent appearances from Dave Berry, John Thomson and Eddie ‘The Eagle’ Edwards.
Via ourscreen’s Virtual Cinema platform, viewers were able to watch the films together and join in the conversation with talent using the unique Live Chat.