Apple Original Films
Design, Experiential & Content.
Driving anticipation and awareness for the UK theatrical release of Tetris.
WHY
Our brief from Altitude Films & Apple was to create a fun, exciting campaign that engaged a broad young-skewing demographic around the Tetris' theatrical release.
Targeting16-30s to raise awareness of the film’s release in cinemas and on Apple TV+
WHAT
Our solution was collaborate with MASSIVE to amplify Tetris to young audiences through MASSIVE Pass, offering reduced price tickets to watch the film at select cinemas on #TetrisTuesday.
With wider organic and paid social support, the campaign generated awareness for the film ahead of and on release and drove audiences to the available screenings in select cities.
Key elements included :
MASSIVE endorsement and support of the release.
Co-branded #MASSIVExTetris asset suite.
Event campaign page on massive-cinema.com.
Cinema liaison and promotional code setup.
Marketing activity across social media and email.
Paid social media spend – targeted at 18-30s driving to screenings.
Audience Survey and post-campaign analysis.
IMPACT
Organic Social REACH: 13.6K
Organic Social IMPRESSIONS: 15.1k
Paid Social REACH: 716K
Paid Social IMPRESSIONS: 1.35M