MASSIVE: Queen & Slim 📽️
25 national preview screenings of one of the most essential pieces of cinema we’ve seen in quite a while. With the support of the BFI & The National Lottery we created MASSIVE to give young audiences a new way of watching the most hyped British films of the year in the cinema with their friends. See more about the campaign here.
“Loved the pre-show with the music videos that were shown - especially the Lava La Rue one! Awesome that you give space to up-and-coming musicians like that.”
1.3m reach generated through Instagram, Whatsapp, email, and a promotional partnership with EE.
Pre-show included Lava La Rue / FKA Twigs / Free the Work. The event was rated 4.7 out of 5 by attendees. 4,300 tickets claimed for screenings in:
Bristol / London / Nottingham / Edinburgh / Leeds /Manchester / Brighton / Reading / Glasgow / Liverpool / Falmouth / Birmingham / Cardiff / Newcastle / Sheffield / Portsmouth / Plymouth / Swansea / Belfast / Norwich / Bolton / Hull / Aberdeen
See more about MASSIVE here.